Posted by Web Design Cardiff at 09:07 on 2 July 2012
The newest version of Internet Explorer, version 10, will be released as a part of Windows 8. Microsoft have recently announced that it will be the first major web browser to disable tracking cookies as standard using a "do not track" mode. Despite the move, Microsoft hopes that users will choose to enable tracking and share data with advertisers to receive more relevant advertising.
Internet Explorer 10 is not be the only web browser to enable a "do not track" option. Google Chrome has a browser extension called Keep My Opt-Outs which prevents advertisers from using your browsing history to personalise advertising. This functionality may one day be built into the browser rather than being an optional download from the Chrome Web Store. Mozilla Firefox also has its own "do not track" setting to prevent targeted advertising, a simple check-box in the Settings enables or disables tracking so no download is required. This feature has also recently been made available in a recent Beta of Firefox for Android, the first time a mobile browser has supported this privacy feature.