The new Thomas Cook Videos website, developed by web design Cardiff team VSI-thinking utilises the latest responsive design technologies. The responsive design automatically delivers a tailored experience for the device currently being used. By utilising responsive design this ensures the customer gets the best layout and the most efficient experience for their device; so a user viewing the website on an iPad tablet will get a large scale, touch optimised version of the website, whereas someone viewing the website on their mobile phone would see a quick loading, simplistic format.
The video stream instantly adapts to your phone and bandwidth to give the best picture possible, choosing a platform specific player to embed and the appropriate bit stream. The results are fantastic with great feedback from views who recieve quality video every time. Thomas Cook have encouraged users to visit the Thomas Cook Videos website on their mobile devices by printing QR codes in their latest brochures, these Quick Response can take a user directly to a specific video just by taking a picture of a code with the device's camera.
Chris Young, Director of UK Content and Publishing at Thomas Cook, said “It has been great working with VSI-thinking, they bring ideas to the table, get technical problems solved efficiently and deliver on time. We wanted a mobile site, accessible with QR codes and streaming video to all mobile and tablet devices. In just 10 weeks our site was ready to access.”
The responsive design has been popular with Thomas Cook and its customers and will be utilised again for the Thomas Cook Brochure Store which already has already embraced the growing number of mobile users with dedicated Android and iOS applications.