thinkCMS (Content Management)
Our content management solution (CMS) has been heavily modified to suit the product led architecture of the Neilson website. The hierarchy of country, resort and accommodation is used to drive the product based content pages. The content management system enables all aspects of a product to be easily setup with just a few clicks, and all the necessary pages, tabs, links, SEO titling and URLs are created automatically.
Product managers can concentrate on copy and imagery, rather than have to spend time administering the website and the ecommerce team can focus on selecting product for yield rather than developing HTML. For Neilson and similar clients, this focused and efficient approach has led to productivity improvements as it frees up time to concentrate on increasing sales rather than administrative or technical issues.