Neilson Active Holidays

Award winning web design for Neilson Holidays, won Best Sports Travel & Tourism site in the 2012 Travel Mole awards and again in 2013!
Our Vision CRM, drives the call centre, pre-departure email marketing, web community and customer insight.

Neilson travel website booking integration

Anite Integration

We’ve been working with Anite for more than three years, integrating their reservation systems into client’s sites. With Neilson Active Holidays we seamlessly integrated their website with the Anite booking engine. This allows customers to search for holidays based on their own criteria directly from the site. The VSIthinking platform then provides middleware to sort, filter and display the results instantly.

Throughout the project VSIthinking advised and made suggestions to Anite in order to improve the integration between the two software platforms. The result has been the delivery of an award-winning online booking solution for Neilson and greater satisfaction for their clients.

Pre-Departure Email marketing Neilson Active Holidays

Pre-Departure Email Programme

Our innovative email marketing programme developed for Neilson Active Holidays demonstrate our Vision CRM and automated marketing solutions. Customers are automatically sent personalised emails, containing information and offers specific to their destination and product. Our system even obtains prices from third-party suppliers such as airport parking, specifically for a customer’s flight time, and includes this in the email with a direct link for easy booking.

Vision CRM can also deliver rule-based automated email marketing for anniversary of booking emails, up-converted quotes and up-selling extras.

Travel customer survey and online surveys Neilson Active Holidays

Customer Survey

Our customer survey (CSQ) software provides a comprehensive solution for travel companies looking to gain valuable feedback on their customer experience and product performance. Linked directly from the email programme, the customer is contacted upon return from their holiday, automatically logged into a secure area where they can complete a simple survey.

Our management information systems (MIS), delivers the feedback as statistical reports, easily access for analysis by all areas of the business. The web application allows Neilson to drill down into resorts, accommodation and specific question groups, affording them invaluable information to help improve on-going service and levels of customer satisfaction – crucial in increasingly the numbers of return customers.

"We needed to clean up our database with a system that was within our budget but also flexible, and tailored to our needs. VSI pitched among others and their ideas and understanding of our business were unbeatable. They provided the exact solution we wanted and have been helpful and hands-on from day one."

Marta Wesolowska (Marketing Manager), Neilson

Travel website XML web services Neilson Active Holidays

Web Services

The VSIthinking content management system (CMS) has a Web Service wrapper for third parties to access content. Anite use this system to include Neilson CMS content in their booking journey. Other third parties are able to extract content in a structure XML format under the control of Neilson.

Neilson also benefit for the Web Services wrapper for the Vision CRM solution. Bookings from Anite or third party brochure requests can be directly added in real-time to their CRM customer database, a help in the on-going analysis of customer activity and aiding future customer insight.


The website needs to ensure customers get the holidays they want and are presented with suitable price alternatives to encourage them to book. A usability study helped inform the way user interface should be designed, giving the customer a clean search panel and interactive search results. Customers can quickly sort or filter results using simple sliders to select their personal preference to find their perfect holiday. Using this customer-led focus has enabled us to tailor user-friendly search and booking solutions for Neilson and all other clients. Find out how we can help your business with a short demonstration of our services.

Travel website content management Neilson Active Holidays

thinkCMS (Content Management)

Our content management solution (CMS) has been heavily modified to suit the product led architecture of the Neilson website. The hierarchy of country, resort and accommodation is used to drive the product based content pages. The content management system enables all aspects of a product to be easily setup with just a few clicks, and all the necessary pages, tabs, links, SEO titling and URLs are created automatically.

Product managers can concentrate on copy and imagery, rather than have to spend time administering the website and the ecommerce team can focus on selecting product for yield rather than developing HTML. For Neilson and similar clients, this focused and efficient approach has led to productivity improvements as it frees up time to concentrate on increasing sales rather than administrative or technical issues.

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