Social media is very important to the success of any web site and we include as part of our standard framework a series of 'like' options for customers to create links to your web site. These include the ever popular Facebook, Google+ and Twitter.
In addition to providing 'like' buttons it is also important to show links to your Facebook page, Google+ account or Twitter feed, all of which are included in our framework.
Social Media Demographic
However social media is not for everyone, the demographic for Facebook is well established and making it work for your customer base is important. The demographic of some web sites does not fit with Facebook and therefore does not warrant its use, even to tick a box.
Resourcing Your Social Media
It is extremely important that you do not let your social media channels languish once established. Without constant updates and relevant information posted to your Facebook page and tweets in your Twitter account, your brand and web site will be viewed negatively.
It can be difficult to justify the necessary staff resource to populate these channels on a daily/weekly basis, but VSI-thinking has a social media marketing service that can remove this burden. Our social media team can create stories, find links and post relevant content, from a predefined social media marketing brief.