Our Work

Thomas Cook

With over 120 overseas offices and an overseas based workforce of more than 2000 staff Thomas Cook Tour Operations (TCTO) needed a solution to improve their communications to staff at all levels and reduce the costly, labour intensive, manual processes that were in place. VSI-thinking were able to provide a solution through a number of 'modules' including the news module showing company updates and announcements from senior management to keep the staff up to date with company news.

Weekly and monthly magazines and newsletters are now available instantly in a colorful, fun and interesting format using pictures and graphics. Further modules such as 'chat rooms' and 'staff suggestions' were also included to help isolated staff feel 'part of the team' and provide the Head Office staff with important feedback from staff on the front line. The site also allows TCTO to keep it's seasonal staff updated with news, information and updates whilst they are not working, making them feel part of the company and boosting morale. By providing over 20 procedural manuals and numerous forms and reports in electronic format for local download, TCTO realised significant cost savings by no longer having the expense of printing and distribution. They can also be sure that their staff only access the most up-to-date versions.

Since it's launch in May 2001, the site has been an overwhelming success receiving over 3.0 million 'hits' and consistently receiving extremely positive feedback from staff. TCTO have recently implemented further modules, including a module to allow customer feedback results and compliment letters to be displayed. The SMS module allowing it's Head Office to send details of operational changes by text message to overseas staff has also been implemented resulting in significant operational improvements and no more expensive overseas phone calls. VSI-thinking work closely with TCTO to further develop the existing site and look into new avenues to improve the communication and access to information across the company.